Daakye Digital

Insights

Perspectives on fintech,
adtech and digital Africa

Thinking on fintech, mobile advertising, and digital innovation across Ghana and West Africa.

Social Commerce

Ghana's sellers have cracked social commerce. The infrastructure around them has not.

Millions of transactions happen every week through Instagram, WhatsApp, and mobile money. The demand is proven. What is missing is the layer that makes it reliable — and understanding why that layer has not been built tells us everything about what comes next.

May 2026
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Ghana's sellers have cracked social commerce. The infrastructure around them has not.
How Adtones is using Reverse Ringback Tone ads to redefine mobile advertising for brands
Adtech

How Adtones is using Reverse Ringback Tone ads to redefine mobile advertising for brands

Every second Ghanaians make a call, brands miss a 25-second window. Adtones fixes that — turning dial-tone dead air into targeted, rewarded audio ads on MTN Ghana.

May 2026