Insights
Perspectives on fintech,
adtech and digital Africa
Thinking on fintech, mobile advertising, and digital innovation across Ghana and West Africa.
How RRBT Audio Ads Are Redefining Mobile Advertising in Ghana
With 39 million voice subscribers and 23 billion minutes of calls annually, Ghana's voice network is the most underutilised advertising channel in the country. Here's why that's changing.
Fintech Market Entry in West Africa: What Global Companies Need to Know
From regulatory navigation to telco partnerships, entering Ghana's fintech market requires more than a great product — it requires local depth and trusted relationships.
The Future of Social Commerce in Ghana's Digital Economy
Mobile-first consumers, high WhatsApp penetration, and growing digital payment adoption are converging to create one of Africa's most exciting commerce opportunities.
Why Telcos in West Africa Are Doubling Down on Value Added Services
Voice revenue is declining. Data is commoditising. The telcos that win the next decade will build compelling VAS ecosystems — and find the right partners to execute.
GHS 0.20 Per Reach: Why Adtones Pricing Changes the Game for Ghanaian Brands
For brands priced out of effective digital advertising by dollar-denominated platforms, Adtones' GHS-denominated pricing is more than convenient — it's transformational.
Embedded Finance in Africa: The Infrastructure Gap and How to Close It
Embedded finance is reshaping how businesses offer financial products globally. In Africa the opportunity is even larger — but so is the infrastructure challenge.