Insights
Perspectives on fintech,
adtech and digital Africa
Thinking on fintech, mobile advertising, and digital innovation across Ghana and West Africa.
What 27 years in Ghana taught our CEO about building businesses that last, one rule: understand people first
Fouad Chalabi came to Accra in 1998 for a six-month posting. He never left. In a recent episode of The Compass Show, he shared the principles behind nearly three decades of building businesses in Ghana. Here are five that stayed with us.
Ghana's sellers have cracked social commerce. The infrastructure around them has not.
Millions of transactions happen every week through Instagram, WhatsApp, and mobile money. The demand is proven. What is missing is the layer that makes it reliable — and understanding why that layer has not been built tells us everything about what comes next.
How Adtones is using Reverse Ringback Tone ads to redefine mobile advertising for brands
Every second Ghanaians make a call, brands miss a 25-second window. Adtones fixes that — turning dial-tone dead air into targeted, rewarded audio ads on MTN Ghana.