Products built to grow
Africa's digital economy
Four product categories. One focused mission: build powerful digital experiences that unlock value across West Africa.
Adtones Ghana
Audio advertising that reaches everyone — powered by MTN
Daakye Digital is the official local partner for Adtones in Ghana — a global mobile advertising platform that uses Reverse Ring Back Tone (RRBT) technology to deliver targeted, personalized audio ads to opted-in subscribers. Instead of the standard ringtone, callers hear a short brand message. Subscribers are rewarded with data and airtime for their attention.
Reach 39M+ MTN Ghana voice subscribers with personalised audio ads — the most underused ad channel in the country.
70% brand recall and 16% interaction rate — 20× more effective than TV & radio, with 25 seconds of guaranteed attention.
GHS 0.20 per guaranteed ad reach. Reach 100 people for GHS 20 — pay in cedis, no forex stress, every impression audited.
How it works for subscribers
Subscriber dials
An MTN subscriber places a call as normal.
Hears your message
Instead of a ringtone, they hear a personalized 15–30s audio ad.
Gets rewarded
The subscriber receives data or airtime for listening.
Takes action
Brand recall drives action on the call-to-action.
Pricing
GHS 0.20 per guaranteed ad reach
- Reach 100 people for just GHS 20
- Meta Ads cost 2–4× more for the same reach
- Pay in Ghana Cedis — no forex stress
- Every impression is audited and reported
Brands that use Adtones in Africa
Custom Fintech Products
Digital financial infrastructure built for Africa
We design, build, and operate custom financial technology products for businesses and consumers. From payments and loyalty programs to automation tools and embedded finance, our fintech solutions are built to perform at scale in the West African market.
Discuss your project →Capabilities
- Payment systems & processing infrastructure
- Loyalty and rewards platforms
- Embedded finance integrations
- Digital wallet solutions
- Automation and back-office tools
- API-first financial product development
Value Added Services
New revenue streams for telcos and digital operators
We design and deploy Value Added Services that extend the capabilities of mobile network operators and digital service providers, creating new revenue streams and deeper consumer engagement. From content services to data products, we bring the expertise to execute VAS at scale.
Talk to our team →Capabilities
- Telco VAS product design & launch
- Content and entertainment services
- Data monetization products
- USSD service development
- Subscription and billing integration
- Operator partnership management
Ready to launch
your first campaign?
Get in touch →From Adtones audio campaigns to custom fintech builds — tell us about your goals and let's find the right fit for your business.
Social Commerce Solutions
Commerce that moves where your customers are
Consumers in Ghana and West Africa live on their phones — on WhatsApp, on social platforms, and in messaging apps. Our social commerce solutions bridge the gap between social engagement and transaction, enabling businesses to sell directly through the channels their customers already use.
Explore social commerce →Capabilities