Products built to grow
Africa's digital economy
Four product categories. One focused mission: build powerful digital experiences that unlock value across West Africa.
Adtones Ghana
Audio advertising that reaches everyone — powered by MTN
Daakye Digital is the official local partner for Adtones in Ghana — a global mobile advertising platform that uses Reverse Ring Back Tone (RRBT) technology to deliver targeted, personalized audio ads to opted-in subscribers. Instead of the standard ringtone, callers hear a short brand message. Subscribers are rewarded with data and airtime for their attention.
Reach 39M+ MTN Ghana voice subscribers with personalised audio ads — the most underused ad channel in the country.
70% brand recall and 16% interaction rate — 20× more effective than TV & radio, with 25 seconds of guaranteed attention.
GHS 0.20 per guaranteed ad reach. Reach 100 people for GHS 20 — pay in cedis, no forex stress, every impression audited.
How it works for subscribers
Subscriber dials
An MTN subscriber places a call as normal.
Hears your message
Instead of a ringtone, they hear a personalized 15–30s audio ad.
Gets rewarded
The subscriber receives data or airtime for listening.
Takes action
Brand recall drives action on the call-to-action.
Pricing
GHS 0.20 per guaranteed ad reach
- Reach 100 people for just GHS 20
- Meta Ads cost 2–4× more for the same reach
- Pay in Ghana Cedis — no forex stress
- Every impression is audited and reported
Brands that use Adtones in Africa
Agent Network Management
Digital infrastructure for mobile money operators
Through our partnership with Opareta, we bring enterprise-grade agent network management software to mobile money operators and financial service providers across Africa. Opareta digitises the commercial operations behind agent networks — float management, performance monitoring, compliance, and field operations — turning analog networks into data-driven, scalable distribution channels.
Talk to our team →Capabilities
- Float & liquidity management automation
- Real-time agent performance monitoring
- Digital onboarding & KYC compliance
- Field team management tools
- Agent mobile app & self-service interface
- Fraud monitoring & risk management
Digital Services
New revenue streams for telcos and digital operators
We design and deploy digital services that extend the capabilities of mobile network operators and digital service providers, creating new revenue streams and deeper consumer engagement. From content services to data products, we bring the expertise to execute at scale.
Talk to our team →Capabilities
- Digital services product design & launch
- Content and entertainment services
- Data monetization products
- USSD service development
- Subscription and billing integration
- Operator partnership management
Ready to launch
your first campaign?
Get in touch →From Adtones audio campaigns to custom fintech builds — tell us about your goals and let's find the right fit for your business.
Social Commerce Solutions
Commerce that moves where your customers are
Consumers in Ghana and West Africa live on their phones — on WhatsApp, on social platforms, and in messaging apps. Our social commerce solutions bridge the gap between social engagement and transaction, enabling businesses to sell directly through the channels their customers already use.
Explore social commerce →Capabilities